The Funky Universe is an online platform for parents with special needs kids.
As Ariane Weisel, founder and mother of a son with Lyme disease, says, having a special needs kid is one of the toughest things one can face. Between all the medical websites, she missed a platform where parents can find inspiration, share experiences and find places where their children can be happy.
In creating the visual identity for The Funky Universe, as a concept I used the literal analogy of another world. In this place, other rules apply and possibilities are endless. It is where the funky kids reign and everyone feels free.
After defining the brand values and audience, I created a vibrant color palette, surreal landscape collages, bold font combinations, tactile graphic design and an analog photography moodboard, together resulting in an immersive otherworldly experience.
I added the little houses to symbolize the families in this world, as well as the home this platform aspires to be for parents in need.