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Saskia Nefkens

visual identity

Saskia Nefkens is a new age medium, or as she calls herself: a guiding force to Love. By connecting to her clients’ soul, she guides them to their true essence and invites them to live a life in accordance with their purpose.

Her mission is to help us remember that we are so much more than this body, this flesh, these bones. Because even though deep down we know, we manage to forget most of the time.

Therefore she briefed me to create a powerful, yet refined visual identity, including shocking, yet beautiful social media content which would be hard to not look at.

So as a concept, I contrasted everything earthy and all that is Divine: the physical and spiritual, light and dark, decay and infinity, pain and peace. All imagery is experiential, speaks directly to the senses and hopefully raises the age-old question: Who am I?

Besides the conceptual framework, I also graphically designed her logo and avatar, wrote a social media strategy, curated and custom made content for it, created font and color combinations and structured as well as designed her future website.

SASKIA NEFKENS | 2019

social media stories designs

social media stories designs

logo & social media stories designs

logo & social media stories designs

website impression

website impression

overall color palette

overall color palette

custom-made social media content (inspired on the logo)

custom-made social media content (inspired on the logo)

curated social media content

curated social media content