MOMSOON whole-heartedly believes it is possible for all women to have a magical birth experience, by trusting their body’s wisdom. Providing doula services, their mission is to connect women in pregnancy and labour to their instinctual, primal power and help them surrender on this transformational journey.
In the role of art director, I developed her visual identity and content strategy and design for social media. For social, the main challenge was how to combine their black and white birth photography with colorful handmade ‘quote posts’.
The result is a very tactile, authentic, magical style that truly fits her personality, approach and beliefs.