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Converse

showrooms

Converse began in 1908 as a rubber shoe company. With the success of the basketball sneaker All Star, it became a lifestyle brand. 

For HO 2020, Converse asked me to create a pop-up showroom in their parking lot, to present the new outdoor hiking collection. My concept was to create a mountain top, with snow covered surfaces, pine trees and smoke on the ground. I styled it with fluorescent buckles and other outdoor gear to match the seasonal story.

For F/W 2017, I designed a movable shelf system for the in-house showroom, creating both space for the shoes as well as the seasonal imagery.

For S/S 2017, I restyled the in-house showroom and lounge room at Converse European HQ, taking the same responsibilities. 

For S/S 2016, I redesigned the PR showrooms in the Benelux taking into account the exhibition theme from the S/S 2016 season. I was responsible for the complete creative process: from concept, design to production.

CONVERSE | 2015- 2020 | www.converse.com

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Pop-up showroom in the parking lot for the HO2020 hiking collection

Pop-up showroom in the parking lot for the HO2020 hiking collection

showroom Antwerp S/S 2016

showroom Antwerp S/S 2016

showroom Amsterdam S/S 2016

showroom Amsterdam S/S 2016

HQ lounge room and in-house showroom S/S 2017

HQ lounge room and in-house showroom S/S 2017

HQ in-house showroom shelf system F/W 2017

HQ in-house showroom shelf system F/W 2017