Converse began in 1908 as a rubber shoe company. With the success of the basketball sneaker All Star, it became a lifestyle brand.
In the role of art director, I redesigned the PR showrooms in the Benelux taking into account the exhibition themefrom the S/S 2016 season. I was responsible for the complete creative process: from concept, design to production.
For S/S 2017, I restyled the in-house showroom and lounge room at Converse European HQ, taking the same responsibilities.
For F/W 2017, I designed a movable shelf system for the in-house showroom, creating both space for the shoes as well as the seasonal imagery.